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Baynote Congratulates The Knot on Being Named a Finalist for Prestigious Analyst Award

Cupertino, Calif. (PRWEB) November 4, 2008 -- Baynote, Inc., the leader in recommendations and social search, today announced that The Knot's implementation of Baynote's Collective Intelligence Platform earned a finalist position in the "Supporting" category of the 2008 Forrester Groundswell Awards. These prestigious awards recognize excellence in accomplishing business goals with social applications. Finalists included other top brands such as Reebok, American Express, Dell and MTV.

"By leveraging the wisdom of the community of brides-to-be with similar questions or tastes, The Knot has continued to take its commitment to being a one-stop wedding resource to the next level," said Jack Jia, Baynote CEO. "We're proud of our work with The Knot and excited to see their inventive use of Baynote's social search and recommendation technology acknowledged by this distinguished awards program."

Earlier this year, The Knot teamed up with Baynote to power social search and product recommendations for its flagship site, TheKnot.com. Now, The Knot is able to leverage the collective wisdom of its customer community to improve the relevancy of on-site search results and provide valuable recommendations for their visitors.

"We are gratified to have been included as a finalist in this prestigious award and look forward to continued deployment of innovative social technologies like Baynote that make the wedding planning processes easier," said Kristin Savilia, vice president of e-commerce for The Knot. "As a business, we have been pleased with the fact that Baynote users on The Knot's Wedding Shop have generated 19% higher revenue on average -- demonstrating that crowd-sourced recommendations really work!"

A complete list of Groundswell award finalists and winners is available online at: http://blogs.forrester.com/groundswell/2008/10/finalists-for-t.html

About Baynote

Launched in 2006, Baynote delivers on-demand recommendation technology and social search for websites. By automatically displaying the best content and products, the Baynote Collective Intelligence Platform (CIP) increases online revenue, leads and impressions. Baynote delivers millions of recommendations each day for more than 120 eCommerce, media and enterprise customers, including Motorola, NASA, The Knot and US Appliance. For more information, please visit www.baynote.com.

Baynote™ and UseRank™ are registered trademarks of Baynote, Inc. All other trademarks are properties of their respective owners.

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This press release has been reprinted from PRWEB per the terms and conditions of the copyright notice.

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